This course will teach marketing students how to create and maintain a social media presence for business, including Facebook, Twitter, Google+, Tumblr, LinkedIn, YouTube, Instagram, etc. Students will learn to use social media and content marketing to grow their business and engage with customers. Below you will find my online syllabus.
This class is only 1 semester: Unit 1: First Steps in Online Success Unit 2: Build your Web Presence Unit 3: Get Noticed With Social Media Unit 4: Google Analytics training Unit 5: Google AdWords Certification Training and Exam
Course Materials/Curriculum Resources
You'll need headphones pretty frequently to watch videos on the Google Classroom or through online curriculum, so make sure you always have a pair of those one you. If you'd prefer to leave them with me, that's okay too.
Google Digital Garage Digital Garage by Google an online learning platform that is intended to increase your knowledge of all things digital, from website and tracking to online marketing and beyond. We will be using this website frequently as curriculum.
Google Certifications The Google Ads certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. A Google Ads certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising. You can earn the certification through Academy for Ads, Google's online training program. Throughout the semester, we will use Google's Academy for Ads to access online courses and grow our advertising skills. We will work through trainings and gain achievements to earn a Google Ads certification by the end of the course. PARENTS: Let me know if you'd like to get updates from this classroom! I'll need your email address for that.
Projects, Professionalism, and Major Grades are 60% of your grade. The smaller assignments, like daily work and journal entries, will be 40% of your grade. WHS Retest Policy Eligibility to retest will be at the discretion of the Department for all courses. Departmental requirements for completion of review materials may apply. The retest policy does not apply to Semester and Final Exams.
WHS Late Work Policy Work not turned in by the due date will receive a maximum grade of 70 if turned in ONE class period late; work turned in TWO class periods late will receive a maximum grade of 50, and late work will not be accepted after two class periods.
Scholastic/Academic Dishonesty The penalty for any form of scholastic dishonesty (cheating, plagiarism, etc.) will be a Discipline Referral, a zero (0) on the work involved, loss of Final Exam exemptions, and a disciplinary placement in ISS. This policy is explained and defined in the WHS Honor Code. If you feel like anything has been graded unfairly let me know. Advocate for yourself. It's a good skill to have once you're out on your own!
Be Present. Mentally & Physically. This includes cell phones. They should be put away the entire class period unless I give you time to use them. If you need to look something up we have computers and Chromebooks.
Be Innovative. Everyone has ideas. Be open to sharing them.
Be Kind. It takes a lot of bravery to express ideas in a group of people. I'm going to enforce kindness and respectful to protect the act of positive criticism.
Be Professional. Part of my job is to get you prepared for the work force. Job skills like communication, punctuality, emotional intelligence, and adaptability matter here.